In 2016, The Austin Ad Fed needed to increase income for its top revenue-generating event of the year.

Entries had been trending downward. The ad club refocused the competition and show on the quality of the work. The theme had to do the same.

The club’s dedication to quality led to a thought – Compare making advertising to ancient knowledge seekers. The result: Ology, A Show for those who know - the 2017 Austin ADDYs

Credits:
Art Direction + Design: Sarah Pedregon
CD + Copywriter: Scott Kerrigan

*Read about this years success HERE

Created by Velvet Cartel